Lead magnets are the free tools or services that companies use to take consumer data. Lead magnets help to attract an audience, increase conversion rate, and build an email list. These tools help people to solve their real-life problems such as making planners, spreadsheets data, pdf cheats, quizzes, and surveys.
Step-by-step guide to creating lead magnets
You can easily create lead magnets just by following simple steps.
Identifying the target audience
In this step, you need to identify who is going to use the magnet. Are they college students, corporate employees, and business owners? What are age group of your audience? If you want to know the demographic of your new target audience. You can use tools like Google Analytics, Microsoft Clarity, etc.
Discovery of the problem of your target audience
To discover the problem of your audience. You need to put yourself in that situation to get a better understanding of their problem. It helps you to develop the lead magnet that will solve the problem of your target audience. You can conduct a survey, use polls, and take interviews to understand their problem.
Understand the pain point of your audience while solving the problem
After discovering the problem of your audience, it is important to understand, what is preventing your audience from solving the problem. Why does your competitor fail to provide the solution to their problem?
The answers to these questions help you to develop lead magnets that are superior to other competitors.
Make your solution better than others
To make your lead magnet better than others, you need to think about why someone will choose your lead magnet rather than competitors because others also solve the problems of your target audience. Extra things will you offer to your audience? You need to find answers to these questions. To make your lead magnet better than others.
Choose the format of your leads magnet
The format of your lead magnet is important. It depends on your audience preference. The wisely chosen format helps your target audience easily access your lead magnet., it needs to be very handy, and it’s useful to solve their problems. Some common formats of lead magnets are Ebooks, checklists, cheat sheets, guides, templates, and courses.
Decide the name and design of your leads magnet
Giving the name of your magnet is important whether someone is reading or clicking somewhere else on your magnet. Use a name that creates curiosity and tells why should they want it. Some examples that help you to decide the name of your lead magnets are starting with how to, how I, step-by-step guide, compressive guide.
After landing the name of your lead magnets. It is time to design your magnets. Before starting the design it’s better to read other magnets that cover similar problems. It gives you the ideas to design your magnets. After that, you are going to draw the outlines of your content list all the information, and make sure you didn’t miss any topic to cover.
Build a landing page
The function landing page is to promote the leads magnet and collect the visitors’s email addresses. Generally, landing pages are short and only include a description, some benefits of a leads magnet, and a form where visitors fill in their information such as name, age, and email address. Some tips to build an attractive landing page.
Eye catchy headline
Use the image of your lead magnet
Write some benefits of your leads magnet
Create an email system
After getting the user’s emails, now you will be emailing them with a content link. You can use a lead magnet delivery system. It will send lead magnets as soon as someone sends a request via email. It automatically sends lead magnets to them. Some common systems are Free shipping, Inspiration file, Contest, and Discount.
Promoting your magnet lead
How could you expect that people will use it without knowing that your magnet lead exists? Promotion of your magnet lead is very important. You can promote your magnets by three methods
Web pops: In web pops a sudden window appears on the user’s screen without the permission of you user that grabs the attention of the user.
Blog CTA: It is the best way to target the potential audience, In blog CTA users take action after completing the blog
Online ads: It is a good option for new people who don’t have organic traffic. And want to share the lead magnet to boost their traffic. You can use Google ads, and, Facebook ads.
Conclusion
Magnet is an effective tool to attract organic traffic and take the information of potential customers. Lead magnets are of many types such as making planners, spreadsheet data, pdf cheats, quizzes, and surveys. If you want to land successful lead magnets for your audience you can follow the the simple step-by-step process. If you’re new and don’t know about SEO. It is recommended to take the help of professionals to generate organic traffic through lead magnets. For example if you want to generate organic traffic by sharing lead magnets in Dubai then you may contact to the seo company in dubai.
